From Data to Decisions: The Analyst's Guide to BB

by BB Team

Business analysts face growing demands to translate increasingly complex data into actionable business insights faster than ever. Beyond Better (BB) is transforming how analysts work by handling technical complexity while enabling them to focus on the business objectives and decisions that drive real value. This guide explores how analysts across industries are using BB to deliver better insights more efficiently.

Key Insight

BB's objective-focused approach enables analysts to focus on business questions and decisions rather than technical implementation, dramatically accelerating insights while improving quality.

Analysis Challenges BB Addresses

Data Complexity & Integration

Analysts often work with multiple data sources in different formats, requiring significant technical work before analysis can begin.

Key Points:

  • Data preparation consumes up to 80% of analysis time
  • Integration across systems requires specialized knowledge
  • Inconsistent data formats demand cleaning and normalization
  • Legacy systems present access challenges

Visualization & Reporting Demands

Modern business expects sophisticated, interactive visualizations and consistent reporting — often requiring technical skills beyond traditional analysis.

Key Points:

  • Visualization tools have steep learning curves
  • Interactive reporting requires technical implementation
  • Regular reporting cycles create production pressure
  • Stakeholder-specific presentations need customization

Advanced Analysis Requirements

The expectation for predictive and prescriptive analysis continues to grow, requiring advanced statistical and programming knowledge.

Key Points:

  • Statistical modeling requires specialized expertise
  • Machine learning implementation is technically complex
  • Scenario modeling demands sophisticated approaches
  • Validation and testing require methodological rigor

How BB Transforms Analysis Workflows

The Shift in Thinking

Data Integration & Preparation

BB transforms the most time-consuming part of analysis — data preparation — into a streamlined, objective-focused process.

Case Example:

A business analyst needed to integrate data from five different systems for a comprehensive analysis:

You: I need to analyze customer behavior across our CRM, support tickets, website analytics, purchase history, and email engagement data. Each system has different formats and customer identifiers.

BB: I'll help with that integration. Some questions first:
1. What business questions are you trying to answer with this analysis?
2. What time period are we examining?
3. What level of granularity do you need in the final dataset?

[Discussion continues...]

BB: Based on our discussion, I've created a data integration approach that connects these five sources. Here's the step-by-step process and the resulting unified customer dataset with the engagement metrics you specified...

Rather than spending days writing data transformation scripts, the analyst received a structured integration solution focused on their business questions.

Data Integration Efficiency

Analysts report 70% faster data integration and preparation when using BB to handle technical implementation while focusing on business objectives.

Visualization & Reporting

BB enables analysts to create sophisticated visualizations and reports through natural language description rather than technical implementation.

Case Example:

A financial analyst needed to create an interactive dashboard for executive decision-making:

You: I need to create a dashboard showing our quarterly financial performance with drill-down capabilities for executives to explore department-level metrics.

BB: I can help design and implement that. Some questions:
1. What are the key metrics executives need at the top level?
2. What drill-down dimensions are most important?
3. Are there specific insights you want to highlight visually?

[Discussion continues...]

BB: Based on our discussion, here's the dashboard design with the revenue, cost, and margin visualizations we discussed. I've implemented the department and product category drill-downs, with the anomaly highlighting you requested...

The analyst received not just a static report, but an interactive dashboard custom-designed for executive decision-making, without needing to master complex visualization tools.

Visualization Advantage

BB's natural language interface allows analysts to create sophisticated visualizations by describing business needs rather than technical specifications, enabling rapid iteration based on stakeholder feedback.

Advanced Analysis

BB democratizes advanced analytical techniques, allowing analysts to leverage sophisticated statistical and predictive methods without specialized expertise.

Case Example:

A market analyst needed to develop a forecasting model incorporating multiple variables:

You: I need to forecast our product demand for the next 12 months, accounting for seasonality, marketing spend, competitor activity, and economic indicators.

BB: I'll help build that forecasting model. Let me ask:
1. What historical data do you have available?
2. How have these factors influenced demand in the past?
3. What accuracy level do you need for business planning?

[Discussion continues...]

BB: Based on our discussion, I've built a forecasting model that incorporates all these factors. Here's how it works, the accuracy metrics on historical data, and the forward-looking projections with confidence intervals...

The analyst received a sophisticated forecasting solution with clear explanation of methodology and limitations, without needing to implement advanced statistical methods personally.

Implementing BB in Your Analysis Workflow

Getting Started

  1. Identify Analysis Bottlenecks

    • Where do you spend disproportionate time?
    • Which technical limitations constrain your analysis?
    • What advanced methods would add value if accessible?
  2. Start with Clear Business Objectives

    • Focus on decisions to be made, not analysis to be done
    • Clearly define success metrics
    • Identify stakeholder needs in business terms
  3. Build Your Analysis Framework

    • Establish consistent data access patterns
    • Create reusable analysis templates
    • Document successful workflows for future reuse

Common Mistake

Don't ask BB for specific analysis techniques ("run a multiple regression analysis"). Instead, describe the business question ("determine which factors most influence customer retention") and let BB suggest and implement appropriate methods.

Best Practices for Analysts

  1. Focus on Business Context

    • Share detailed business background
    • Explain decision-making processes
    • Clarify how analysis will drive action
  2. Think in Decisions, Not Reports

    • "We need to decide which market segment to prioritize next quarter" (decision)
    • Rather than: "Create a market segment analysis report" (report)
  3. Iterate with Stakeholder Input

    • Start with preliminary analysis
    • Gather stakeholder questions
    • Use BB to rapidly refine based on feedback

Real-World Analysis Applications

Business Intelligence

  • Multi-source data integration
  • Custom dashboard creation
  • Automated reporting systems
  • Anomaly detection and alerting

Financial Analysis

  • Budget variance analysis
  • Investment scenario modeling
  • Cash flow forecasting
  • Cost optimization identification

Market Research

  • Competitor benchmarking
  • Consumer sentiment analysis
  • Market sizing and segmentation
  • Trend identification and tracking

Getting Started

Ready to transform your analysis workflow? Here's your roadmap:

  1. Analyze Your Current Process

    • Map your workflow from data access to decision support
    • Identify technical bottlenecks and limitations
    • Note which analyses you avoid due to complexity
  2. Start Your First BB Analysis Project

    • Share your business context and objectives
    • Explain available data sources
    • Focus on decisions to be made, not analysis techniques
  3. Document and Systematize

    • Save successful analysis frameworks
    • Build templates for recurring analyses
    • Create data preparation workflows for reuse

Analyst Community

Join our business analyst community to share techniques and workflows with other professionals using BB. Visit our analyst community page to connect.

By focusing on business objectives rather than technical implementation, BB enables analysts to deliver insights faster and with greater depth than traditional approaches. The result is not just more efficient analysis, but better business decisions — supported by more thorough data integration, more sophisticated modeling, and more accessible visualization.

Remember: BB is your analytical partner, not a replacement for your business judgment. The more context you provide about business objectives, stakeholder needs, and decision criteria, the more effectively BB can support your unique analytical challenges.