Writer's Quick Start Guide
Transform your content creation process with BB as your intelligent writing partner. This guide will help you get started with BB for content research, planning, creation, and multi-channel distribution.
BB for Content Creation: Key Benefits
Efficient Content Research
Quickly gather and synthesize background information, identify key points, and develop comprehensive research briefs for any content topic.
Strategic Content Planning
Develop modular content structures that can be efficiently adapted for different channels while maintaining consistent messaging and brand voice.
Multi-Channel Distribution
Adapt core content for different platforms and audiences, ensuring optimal format and delivery while maintaining consistent messaging.
Setting Up Your Content Project
1. Project Organization
BB works best when your content materials are organized. Here's a recommended structure:
├── strategy/ # Content strategy docs, brand guidelines
├── research/ # Background information and sources
├── drafts/ # Content drafts and revisions
├── assets/ # Images, graphics, and other media
└── distribution/ # Channel-specific adapted content
While BB can work with any organization scheme, this structure makes it easier to manage content across the entire creation and distribution process.
2. Adding Your Project to BB
- Open BB and click "Create New Project"
- Select your content project directory
- Choose a meaningful name for your project
- Configure any project-specific settings
Pro Tip: When setting up a content project, include any brand guidelines and style guides to help BB understand your voice and tone requirements.
Content Creation Workflows with BB
Content Research Workflow
Define Your Content Objective
Begin by clearly articulating your content goals, target audience, and the key messages you want to convey. This provides the context needed to guide the research process.
Example:
"I want to create a comprehensive guide about sustainable investing for financial advisors who are new to ESG principles. It should educate them on key concepts and provide actionable implementation strategies."
Gather Research Materials
Share any existing information, competitor content, or reference materials with BB. BB can also help research the topic from credible online sources.
You: I need to research sustainable investing practices for a guide aimed at financial advisors. I have some basic materials in my research folder.
BB: I'll help with that research. Could you please share the materials you already have, and let me know what specific aspects of sustainable investing you want to focus on?
You: [Share materials] I want to focus on ESG integration strategies, impact measurement, and client communication approaches.
BB: Thanks, I'll analyze these materials and help identify the key information on those topics.
Generate Research Brief
Ask BB to synthesize the research into a structured brief that will guide your content creation process.
BB: Based on the research, I've prepared a detailed brief covering those areas. Here's how it's structured...
Content Planning Workflow
Develop Content Structure
Work with BB to create a strategic content structure that organizes your information in the most effective way for your audience and objectives.
Example:
"I want to develop a modular content structure for our sustainable investing guide that can serve as pillar content, with sections we can repurpose for blog posts, social media, client emails, and presentation materials."
Create Content Outlines
Work with BB to develop detailed outlines for each content piece within your strategy.
You: Based on our research and content structure, I'd like to create detailed outlines for the main guide and adaptations for our blog, social media, and email newsletter.
BB: I'll help you develop those outlines. For the main guide, I suggest structuring it with these sections...
You: That looks good for the main guide. Now let's work on how to adapt key sections for the blog.
BB: For the blog adaptations, I recommend these approaches...
Develop Content Calendar
Create a strategic publication schedule that maximizes the impact of your content across channels.
BB: Based on your audience and objectives, here's a recommended content calendar that optimizes engagement...
Content Creation Workflow
Collaborative Writing
Work with BB to draft your content, getting assistance with everything from initial drafts to refinement and editing.
Example:
"Let's start drafting the introduction for our sustainable investing guide. It should establish the importance of ESG investing, briefly explain the core concepts, and preview the practical implementation strategies covered in the guide."
Multi-Channel Adaptation
Adapt your core content for different platforms while maintaining consistent messaging.
You: Now I need to adapt the key points from Section 2 of our guide for LinkedIn posts, keeping the core messages but making them more concise and conversational.
BB: Here's how I'd adapt those key points for LinkedIn, maintaining the essential information while optimizing for that platform's style and audience expectations...
Refinement and Optimization
Refine your content for clarity, engagement, and SEO performance.
BB: I'll help optimize this content for those keywords. Here are my suggested revisions that improve SEO while maintaining your brand voice...
Complete Example: Multi-Channel Content System
This example shows a complete workflow for creating a multi-channel content system about sustainable investing, from initial objective to channel-specific content.
Initial Objective Statement
"I want to create a comprehensive content system about sustainable investing that establishes our brand as a thought leader. The content needs to work across our website, blog, social media, email newsletter, and client presentations."
Conversation with BB
You:
I want to create a comprehensive content system about sustainable investing that establishes our brand as a thought leader. The content needs to work across our website, blog, social media, email newsletter, and client presentations.
BB:
I'll help you develop this content system. To create an effective strategy, could you share:
1. Who is your primary audience for this content?
2. What are your brand's key perspectives on sustainable investing?
3. What specific outcomes do you want to achieve with this content?
4. Do you have any existing brand guidelines or content I should reference?
You:
Our primary audience is financial advisors who are interested in sustainable investing but aren't experts yet. Our key perspective is that ESG isn't just about values, but about long-term risk management and opportunity. We want to position ourselves as practical experts who make sustainable investing accessible. We have brand guidelines in the strategy folder.
BB:
Thanks for the context. I'll review your brand guidelines to ensure our content system aligns with your voice and style. Based on your audience and objectives, I recommend creating a modular content system with these core components:
1. Pillar Content: Comprehensive sustainable investing guide
2. Blog Series: Focused articles on specific aspects
3. Social Media Content: Key insights and conversation starters
4. Email Sequence: Educational journey for advisors
5. Presentation Materials: Client-facing slides and talking points
Does this approach align with your vision?
You:
That's exactly what I'm looking for. I'd like to start with the pillar content structure, then work on how we'll adapt it for other channels.
BB:
Great! Let's start with the structure for your pillar content. Based on your audience of financial advisors new to ESG, I recommend this structure for your comprehensive guide:
[Detailed outline provided]
This structure covers the key knowledge areas while emphasizing the practical implementation your audience needs. Shall we start drafting the introduction?
You:
Yes, let's draft the introduction. It should set the tone for the entire guide and communicate our practical, risk-management focused approach.
BB:
Here's a draft introduction that establishes your practical approach and positions sustainable investing as risk management and opportunity identification:
[Introduction draft]
How does this align with your vision? Would you like to make any adjustments to the tone or content?
Outcome
In this example, BB helped develop a strategic content system with a modular structure that allows for efficient adaptation across multiple channels, all while maintaining consistent messaging and brand voice. The collaborative process resulted in content that precisely targets the needs of financial advisors while positioning the brand as a practical expert in sustainable investing.
Conversation Starters for Content Creators
Content Research
I'm creating content about [topic] for [audience]. I need to research key concepts, industry trends, and expert perspectives to develop comprehensive, authoritative content.
Content Strategy
I want to develop a content strategy for [topic/campaign] that works across [channels]. The goal is to [objective], and our target audience is [audience].
Content Creation
I want to write [content type] about [topic] for [audience]. The key messages should include [points], and our brand voice is [characteristics].
Channel Adaptation
I need to adapt this [original content] for [channel]. I want to maintain the key messages while optimizing for the platform's specific format and audience expectations.
Next Steps
Writer's Deep Dive
Explore our comprehensive guide to using BB for content creation, research, and multi-channel distribution.
Content Use Cases
See examples of how other content creators are using BB to transform their workflows.
Thinking in Objectives
Learn how to maximize BB's effectiveness by focusing on content objectives rather than implementation details.
Ready to Transform Your Content Creation?
Start your first content conversation with BB today. Remember to focus on your content objectives and audience needs rather than technical details, and let BB guide you through the process.
Start Creating with BBLast updated: March 25, 2025